Assignment: Corporate Marketing
| STRATEGY | GOALS | PROMOTIONS | PUBLICITY |
| Identified opportunity, began positioning, and changed the company name | Developed strategic goals to reach short term and long term objectives | Used third party, direct mail, directory, radio, and trade show promotions | Guest appearances on talk radio shows, news in local newspaper and newsletters |
| OPERATIONS | ALLIANCES | SALES | RESULTS |
| Developed user friendly installation documents and enhanced support materials | Sought interested groups to assist in reaching our market with limited funds | Revised sales materials, proposals, contracts and data systems for follow up | One year revenue results, sales more than 200% and increased momentum |
We believe that in business, like politics, you're either gaining or losing all the time. Plan to win!